Online Business Engineers leverage visual design, sociology and market/trend awareness, to keep branding at the core of your project. Branding impacts everything from the user experience all the way to sales conversions and even refunds.

Empathy, research, user personas, user testing and design acumen all help an Online Business Engineer to keep a project in sync with your customers needs both today and tomorrow. OBEs work extensively to establish quality customer feedback and profitable data acquisition by leveraging user experience design principles.

Graphic design and visual design are key tools in an Online Business Engineer's toolbox. A deep understanding of color, typography, composition, perspective and trends all help to keep your products attractive and relevant to the sensibilities of your customers.

Moving elements in browser-based apps are here to stay. An Online Business Engineer leverages a deep understanding of motion graphic design principles to ensure that moving elements in your products move in both purposeful and engaging ways.

Animation is a powerful weapon in the hands of an Online Business Engineer. The careful use of animated characters and elements can open up your products to new demographics, and give your business more cost efficient marketing campaigns across all outlets.

Not only do Online Business Engineers help to create successful products, but they are also masters of creating useful templates for both customers and employees. This ensures a consistent user experience and workflow for internal and external users of your products.

Today, the front end of a web project has become increasingly powerful and complex. The myriad of options and possibilities in the front end drastically impact the design and experience your products can achieve. Online Business Engineers are fluent in the options and limitations of front end technologies and ideologies.

The back end of a web project is where business logic, data strategies, web services and platforms all converge. This convergence can impact both design and front end goals in negative and/or positive ways. An Online Business Engineer understands back end issues, and can design and build around these issues to ensure a high quality product, and in legacy system situations.

Search Engine Optimization (SEO), social media, and advertising campaign design can achieve unprecedented synergy in the hands of a skilled Online Business Engineer. Implementation of these aspects of marketing online happen by orchestrating the back end, front end, design, and social aspects of your project to work harmoniously.

Building and designing an online product is challenging and requires diverse expertise. However, updating and maintaining that product after it's initial launch can be an extremely costly oversight for many businesses. An Online Business Engineer ensures you and your employees have the right tools and templates to keep your product fresh and clean for years.

Online Business Engineers use their diverse skill sets to keep the integrity of your brand consistent across all of the dimensions of your project. Sometimes this requires simple guidance, and other times it requires changes in the design or the code itself. Either way, an OBE should always be proactively brand-centric.

All too often during a product launch, both designers and coders are forced to cut corners or sacrifice best practices to meed deadlines. This can cost your business a small fortune when the inevitable time comes to change things up for your marketing and sales teams. An Online Business Engineer builds tools and template files as your project moves forward, to ensure future changes don't degrade the aesthetic or performance of your products.

Online customer acquisition requires a deep understanding of the perks and risks of social networks, online advertising, and organic search results alike. Online Business Engineers ensure consistency in your branding, content, technology implementations, marketing and advertising. This consistency is paramount for successful customer acquisition and profitable customer data profiling.

These days, it's challenging to get new customers, and sometimes it's even more challenging to keep them. Online Business Engineers leverage good design, branding, social marketing and gamification techniques to keep your existing customers happy, engaged and coming back for more interactions and transactions.

The truth is, the internet evolved faster than anyone anticipated. Often the way a business is structured and divided amongst specialized departments, creates workflow pressures that end up reducing the quality of your product to your end customers. Online Business Engineers can use their diverse skill set to help your business re-divide and re-conquer web project tasks and approval processes. This can ensure a positive customer responce to changes in your products or services, regardless of the department doing the work.

Big Data is everything these days. Online Business Engineers are experts in online marketing and online business techniques that can achieve their core objectives while simultaneously casting a wide data net designed to generate useful and profitable user data for your business.

Sociology and psychology are so important in modern app design, it's almost impossible to overstate their strategic relevance to your online business. Online Business Engineers use user experience techniques that are grounded in behavioral science, so decisions rarely come from 'gut' instincts and more often come from user data that is cross referenced with direct user feedback.

Along with building tools and providing insight on workflows, Online Business Engineers are also experts in managing content production under brand constraints. So much so, that an OBE can turn a typical Content Management System (CMS) into a dream come true for your design department, by building CMS options that are already aligned with your brand identity and content palettes. This means your staff will always stay on-brand, and are empowered to make design decisions without bothering your expensive programming team.

A big part of the complexity of both the front end and the user experience in todays online marketplace revolves around the big social networks, and how they decide to implement their integration options. Online Business Engineers are very experienced in the advantages and limitations of social network integrations, so they can ensure product design integrity and code base integrity. This positively impacts the overall usefulness, convenience and accessibility of your products to your users.

Security is a massive concern for all online businesses. An Online Business Engineer studies and implements online security best practices as the discussions for new features or services are actually happening. This information functions as constraints for both design and front/back end decisions and strategies, so your products get released with security concerns addressed as part of the design and implementation itself.